journey and our goals for the future. As I began goal setting for 2015, I wanted to share
with each of you what this journey has meant to me and my family and how it shapes who we are becoming.
Who we are:
In the last 15 months, Roverchase has served thousands of unique clients. We’ve
had 5,500 visits by dogs to our daycare, we’ve had 3,750 overnight stays in boarding, and we’ve had well over 2,000 training and behavior modification sessions. We did all of this while maintaining our commitment to small group play styles, cage-free boarding, and force-free, relational dog training and behavior modification. Did you know that Roverchase never has more than 15 dogs in one playgroup? Did you know that we
always have at least one attendant for every 15 dogs in our facility? Did you know that
dogs participating in Roverchase’s services stay cage-free all day, everyday, even on
holidays? Roverchase offers this exceptional quality of care 365 days a year. We do not
adjust our hours for holidays, snow days, or seasons. We offer the same services each
and every day so that the Roverchase dogs can have the very best care available.
Who we were:
Roverchase was founded September 19, 2013. But who were we before then?
Roverchase is a family owned and operated company. Most of our clients know Abigail
and Norman and see them everyday when they drop off their pets. Norman has an MBA from Vanderbilt University and spent the first 35 years of his professional career in
overseas marketing and sales of industrial sewing machine equipment. In 1976 he married Penelope and, within that first year of marriage, they acquired 6 indoor dogs. Penelope and Norman competed with these dogs in conformation and obedience AKC
dog shows until Abigail was born. Penelope and Norman home educated Abigail K-12
and instilled in her a deep love for animals and animal behavior. Abigail began
competing and showing hunter jumper horses at just 9 years old and by 12 years old
Abigail was competing heavily in pure-bred dog sports. Abigail began traveling with an
AKC professional dog show trainer and handler at the age of 15. She began working full
time in the Veterinary, Dog Training and Show vocation at the age of 16 and is now
celebrating her 15th full-time professional year in this industry. Abigail received her BA
in Community Development, Interpersonal Counseling, and Theological Studies. She
then began her professional certifications for animal behavior, including Victoria
Stillwell’s endorsed training for Alabama, the only Certified Canine Behavior Consultant
in Alabama, and a Certified Pet Dog Trainer. Abigail is now the most certified Canine
Behavior Consultant in Alabama and one of the most highly certified professionals in the Southeast. Norman, Penelope, and Abigail all live in the community Roverchase serves and are active in many charities, clubs, and organizations. They love being in business together as a family and truly consider it a dream come true. Roverchase is the fruition of a vision they have all shared, planned for, and strived toward for the last 15 years.
Who we want to be:
As we plan for the future, Roverchase has many aspirations. We want to continue
to provide the community with the highest quality, scientifically sound canine training
and behavior modification available. We want to continue to provide our clients with a
safe, clean, and loving environment for their dogs to play and board each and every day.
Our commitments for the future as are follows:
1. Continue to provide small playgroup sizes of no more than 15 dogs in each group.
2. Continue to provide one of the smallest dog-to-staff ratios available of no more
than 15 dogs for each highly educated staff member
3. Continue to grow our staff educational program by providing the highest quality
continuing education and certification programs for all of our staff members.
4. Grow our existing state-of-the-art training and behavior modification program to
include additional highly educated professional Roverchase trainers, further group
classes, additional group class offerings, and additional one-on-one session
5. Develop and implement a Seminar Series that would bring big-name dog behavior
experts from all over the world to speak. This will promote the Greater
Birmingham Area to be a well-know hub of scientifically based and cutting edge
canine behavior and training. These seminars would be open to the public and all
6. Continue to grow our community involvement in rescues and shelters to support
them in their wonderful work for local animals in need.
7. Further develop our relationships with the Veterinary community to express our
respect for their work and aid them in the best way possible for total wellness of
each of their canine clients.
8. Continue to produce a large volume of articles, blogs, and research papers on
canine behavior and training. (Did you know that Roverchase’s most viewed blog
in 2014 reached over 300,000 people?!)
9. Maintain a commitment to the highest level of cleanliness and safety available in
10. Enjoy each and every day being grateful for our clients and their continued
support by entrusting us with their beloved companions! We truly appreciate each
and every one of you!
Thank you for making 2014 such a memorable year! We are excited, motivated, and
determined going into 2015.
Happy New Year from Roverchase!